1000+
Membership requests via an online form
for WorkLounge, we created a coworking community using the whole spectrum of digital marketing!
WorkLounge is a coworking center offering space to freelancers, as well as small and medium companies. it's one of the major coworking providers in the Czech Republic - however it thrives on building a community among members by providing a friendly atmosphere. It has branches in Prague, Czech Republic and Cape Coral in the U.S.
To complete the project, WorkLounge invested massively in the reconstruction of the premises. our job was to ensure return on this investment (ROI) in the volume of hundreds of thousands of euros.
We launched effective campaigns to attract and enroll new members into the WorkLounge community. we focused on the main social media networks - Facebook, Instagram and LinkedIn - but no promotion in search engines.
We completed a website analysis, suggested relevant redesign, including e-mail templates, and delivered a better performing website. We did standard measurements with Google Analytics and evaluated user behavior via Hotjar.
We created a brand-new visual identity for the coworking center and set out a branding guide with rules for its use. Part of the identity was not only digital assets, but also offline materials.
We took care of creating and publishing relevant posts on social networks for the brand. We created photos, videos, and texts. Everything was planned, advertised and finally reported.
We helped optimize the sales processes to transform leads into business. We were able to plan for expansion, benchmarking, competitor analysis, persona creation, as well as defining the value proposition and their sales pitch. We also helped with the CRM setup.
Membership requests via an online form
membership requests over the phone
annual return on our work
Overall increase in conversion rate
unique views in the digital space
website visits after redesign
Let's powwow!
+420 722 658 771 daniel.votruba@advertia.cz