how hard is it to fill a coworking space with more than 500 people?

about the client

WorkLounge is a coworking center offering space to freelancers, as well as small and medium companies. it's one of the major coworking providers in the Czech Republic - however it thrives on building a community among members by providing a friendly atmosphere. It has branches in Prague, Czech Republic and Cape Coral in the U.S.

the challenge

To complete the project, WorkLounge invested massively in the reconstruction of the premises. our job was to ensure return on this investment (ROI) in the volume of hundreds of thousands of euros.

gradually we went through all digital activities ... starting with

1. performance marketing

We launched effective campaigns to attract and enroll new members into the WorkLounge community. we focused on the main social media networks - Facebook, Instagram and LinkedIn - but no promotion in search engines.

2. redesign of the website

We completed a website analysis, suggested relevant redesign, including e-mail templates, and delivered a better performing website. We did standard measurements with Google Analytics and evaluated user behavior via Hotjar.

3. brand manual

We created a brand-new visual identity for the coworking center and set out a branding guide with rules for its use. Part of the identity was not only digital assets, but also offline materials.

4. social networks

We took care of creating and publishing relevant posts on social networks for the brand. We created photos, videos, and texts. Everything was planned, advertised and finally reported.

5. sales process

We helped optimize the sales processes to transform leads into business. We were able to plan for expansion, benchmarking, competitor analysis, persona creation, as well as defining the value proposition and their sales pitch. We also helped with the CRM setup.