The world of design contests is vast, but Red Bull aimed to introduce a fresh, exhilarating twist. The challenge was to make BrandRun stand out, ensuring it wasn’t just another design competition.
By integrating VR Parkour, we ensured the contest was as much about the experience as it was about design.
Leveraged social media platforms to engage with the design community, sparking conversations and excitement.
Spotlighted participating designers, giving them a platform to showcase their skills and narratives.