When Praga gave trust in us, their brief was simple: Make us the best car website out there. That doesn’t sound like an easy task, right?
Scanned local and global rivals, to have a better understanding about the target audiences as well as the product offerings.
Started with customer, what does he/she need to learn first? How to put all the information in an intuitive web architecture? Customers told us.
Created a new visual concept for Praga, taking their new logo and designing a new web design including new brand codes and visual communication.
Prepared all needed measuring for continuous control over the website data, as well as gathering insights for web optimizations.
