off_white
Supply < Demand: Cult brand market entry turned into instant sell-outs.

When Off-White, a global fashion powerhouse, aimed to penetrate the Czech market, we ensured its entry was nothing short of spectacular. The result? Immediate brand recognition and sell-outs.

Progress

1.Successfully spotted that Off-White
is ready to enter the Czech market.

2.Every product drop was an instant sell-outs,
showcasing the brand’s immense demand.

3.Supported activities with digital promotion,
amplifying the brand’s digital presence.

Initial challenge

When we first came up with an idea to bring Off-White to the Czech Republic, there was no official point of sale, yet there where tens of thousands search quiries for “Off-White” in the Czech Republic. The LBM, a local seller decided to take the initiative. We help them with the launch.

Our Approach / Strategy Breakdown

01

Market
Analysis:

Identified key fashion influencers and trendsetters to collaborate with, ensuring the brand’s message was amplified.

02

Digital
Domination:

Leveraged social media and online platforms for product launches, creating anticipation and buzz.

03

Event
Magnitude:

Organized exclusive launch events, creating a sense of exclusivity and desire.

04

Gathering
Community:

Every step of the way, we made sure we gather the audience, so that we can reconnec with them, via mail or retargeting.

Key results

1.Established Off-White as a must-have
streetwear brand in the Czech Republic.

2.Consistently maintained high demand,
ensuring every product launch was a success.

3.Solidified Off-White’s reputation as a
trendsetter in the Czech fashion scene.

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