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Scaling slow fashion: Web design, branding and digital marketing for growth for a sustainable leader.

Nila, emblematic of thoughtful and sustainable design, embarked on a journey to redefine its brand narrative in the fast-paced world of fashion. Together, we aimed to craft a story that resonates deeply with a mindful community dedicated to conscious consumption.

Progress

1.Successfully rebranded Nila including
its website, capturing its essence.

2.Crafted a communication concept,
resulting in record breaking revenues.

3.Driving further engagement and
loyalty to plan a long term success.

Initial challenge

In a landscape dominated by fast fashion and fleeting trends, Nila faced the challenge of standing out as a symbol of sustainable design. The goal was to appeal to its already existing loyal patrons while attracting a new generation of eco-conscious consumers.

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Our Approach / Strategy Breakdown

01

Digital
Atmosphere:

Designed a website that exudes calm, love for design, and respect for nature, mirroring the ambiance of Nila’s meticulously curated physical spaces.

02

Social Media
Narratives:

With an abundance of premium photographs at our disposal, we devised a system to instantly convey product status—be it a new arrival, a seasonal bestseller, or a last-chance sale item.

03

Tangible
Touchpoints:

Our synergy with the Nila team extended to designing print materials and physical items, from postcards and packaging to citylights and more.

04

Branding
Elements:

Crafted a logo, color palette, typography, and visual elements that encapsulate Nila’s commitment to sustainable design and nature.

Key results

1.Helped Nila to get to the next level
– both branding and result-wise.

2.Strengthened its visual communication which
has immediate effect on performance.

3.Supported the team of Nila to take
over all activities – truly sustainable.

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