a quarter of a million tickets
sold for Leo Express
Leo Express addressed us for the creation of a social media concept. we successfully completed the strategy for its subsidiary carsharing project, SmileCar - now HoppyGo.
Where did we start?
60 000 fans
- no one talked to them
- high communication platform potential
0 plans for use
- Non-existent strategy
- inconsistent visual style
- to fill the trains
- to improve services
thanks to feedback
we launched social media,
from strategy to implementation
definition of the visual style
- a distinctive yellow line evoking the look of the trains
- color combinations and font style
- attractive travel photos
defintion of tone of voice
- human and friendly communication
- direct addressing in plural form
- signing "Your Leo Express"
and creative output
- preparation of scripts and scenarios
- regular photography and post-production
- experimenting with content
when to share the content created… and how often?
every 3 days
sustainable dosing of relevant promoted content
publishing in specific
days and times
the largest engagement of users by data analysis
to start earning
after several weeks of work on social media, we started to manage performance campaigns for all seven European countries where Leo Express operates.
adwords a Sklik campaigns
we've optimized more than 15,000 search queries
social media PPC
evaluation of target groups addressing travelers, families, foreigners and others
return? For every 1 $ invested
into advertisement generated 17 $ of revenue.
together we've tuned
the business model
social networks are an active communication platform thanks to which we were able to improve the basic services of Leo Express, and positively influence the business model. for example, we have stepped up customer care and have customized onboard food menus according to customers' wishes.
return on investment in our worst month – 1203 % at our best
earned by Leo Express for every 1 $ invested in advertising
unique customer feedbacks on social media – expensive surveys are not necessary
of work spent every month – not even one full time position