a quarter of a million tickets
sold for Leo Express

how we launched a digital marketing campaign in seven European countries for a modern carrier.

start of cooperation

from car-sharing
to trains

Leo Express came to us for the creation of a social media concept. we successfully completed the strategy for its subsidiary car-sharing project, SmileCar - now HoppyGo.
Where did we start?

60 000 fans

  • no one talked to them
  • high communication platform potential

0 plans for use

  • non-existent strategy
  • inconsistent visual style

2 goals

  • to fill the trains
  • to improve services
    thanks to feedback

we launched social media,
from strategy to implementation

defining the visual style

  • a distinctive yellow line evoking the look of the trains
  • color combinations and font style
  • attractive travel photos

Defining the tone of voice
and copy

  • human and friendly communication
  • directly addressing in plural form
  • signing "your leo express"

and creative output

  • preparation of scripts and scenarios
  • regular photography and post-production
  • experimenting with content

when do we share the content created… and how often?

1 post
every 3 days

sustainable dosing of relevant promoted content

publishing on specific
days and times

the largest engagement of users by data analysis

it's time
to start earning

after several weeks of work on social media, we started to manage performance campaigns for all seven European countries where Leo Express operates.

adwords and Sklik campaigns

we've optimized more than 15,000 search queries

social media PPC

evaluation of target groups addressing travelers, families, foreigners and others

return? For every 1 $ invested
into advertisement generated
17 $ of revenue.

together we've tuned
the business model

social networks are an active communication platform thanks to which we were able to improve the basic services of Leo Express, and positively influence the business model. for example, we have stepped up customer care and have customized onboard food menus according to customers' wishes.

the results

932 %

return on investment in our worst month – 1203 % at our best

17 $

earned by Leo Express for every 1 $ invested in advertising

10 980

unique customer feedbacks on social media – who needs expensive surveys?

150 hours

of work spent every month – not even one full time position

Is your brand, project or campaign looking for fresh ideas with flawless execution?

Let's powwow!

+420 722 658 771

advertia digital | Ilustrace
advertia digital | Ilustrace
advertia digital | Ilustrace