a quarter of a million tickets
sold for Leo Express
from car-sharing
to trains
Leo Express came to us for the creation of a social media concept. we successfully completed the strategy for its subsidiary car-sharing project, SmileCar - now HoppyGo.
Where did we start?
60 000 fans
- no one talked to them
- high communication platform potential
0 plans for use
- non-existent strategy
- inconsistent visual style
2 goals
- to fill the trains
- to improve services
thanks to feedback
we launched social media,
from strategy to implementation
defining the visual style
- a distinctive yellow line evoking the look of the trains
- color combinations and font style
- attractive travel photos
Defining the tone of voice
and copy
- human and friendly communication
- directly addressing in plural form
- signing "your leo express"
Planning
and creative output
- preparation of scripts and scenarios
- regular photography and post-production
- experimenting with content
when do we share the content created… and how often?
1 post
every 3 days
sustainable dosing of relevant promoted content
publishing on specific
days and times
the largest engagement of users by data analysis
it's time
to start earning
after several weeks of work on social media, we started to manage performance campaigns for all seven European countries where Leo Express operates.
adwords and Sklik campaigns
we've optimized more than 15,000 search queries
social media PPC
evaluation of target groups addressing travelers, families, foreigners and others
return? For every 1 $ invested
into advertisement generated
17 $ of revenue.
together we've tuned
the business model
social networks are an active communication platform thanks to which we were able to improve the basic services of Leo Express, and positively influence the business model. for example, we have stepped up customer care and have customized onboard food menus according to customers' wishes.
the results
932 %
return on investment in our worst month – 1203 % at our best
17 $
earned by Leo Express for every 1 $ invested in advertising
10 980
unique customer feedbacks on social media – who needs expensive surveys?
150 hours
of work spent every month – not even one full time position
