twenty fashion brands under one single site

about the client

the parent company Luxury Brand Management (LBM) associates more than 20 fashion and wristwatch brands. the Czech market has been introduced over 9 years to brands like Diesel, Tom Ford, Valentino, Dior, Saint Laurent, Versace and Breitling. LBM operates 10 boutiques, 2 of them on Pařížská Street. LBM's digital activities must reflect the high quality of the products and suitably complement the offline presence.

the challenge

the website combines together the LBM brand itself, the brick and mortar boutiques and the individual fashion brands. It all adds up for a rather complex structure. our task was naturally to link individual pieces of content and set up a logical hierarchy.

20 brands

big names in the fashion world attract the desired attention

10 boutiques

need clear information about which venues bring real profits

1 LBM

and not to forget about branding, promoting the brand itself

and so, we went step by step

first stage (completed) second stage (ongoing)

analysis of the existing website - to understand the situation
design a new site - to fix what doesn't work
conversion rate optimization (CRO) - to transform visitors into customers

social media - to continually support online activities
PPC marketing - to generate profit from marketing investment
setting up digital strategy - to bring people to the web

first stage

(completed)

analysis of the existing website

it was clear at first sight that we should put emphasis on the structure and the presentation of brands. we also wanted to know what else would be important for the new site. when we do something, we do it well.