20 brands
big names in the fashion world attract the desired attention
the parent company Luxury Brand Management (LBM) associates more than 20 fashion and wristwatch brands. the Czech market has been introduced over 9 years to brands like Diesel, Tom Ford, Valentino, Dior, Saint Laurent, Versace and Breitling. LBM operates 10 boutiques, 2 of them on Pařížská Street. LBM's digital activities must reflect the high quality of the products and suitably complement the offline presence.
the website combines together the LBM brand itself, the brick and mortar boutiques and the individual fashion brands. It all adds up for a rather complex structure. our task was naturally to link individual pieces of content and set up a logical hierarchy.
big names in the fashion world attract the desired attention
need clear information about which venues bring real profits
and not to forget about branding, promoting the brand itself
it was clear at first sight that we should put emphasis on the structure and the presentation of brands. we also wanted to know what else would be important for the new site. when we do something, we do it well.
clear structure and unified subpage logic
performance and reviews of individual boutiques
The Brands and Pařížská 17 acquire their own visual identity
an attractive, original and easily editable look of the web
Let's powwow!
+420 722 658 771 daniel.votruba@advertia.cz