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The first European NFT TV commercial feat. Cristiano Ronaldo.

In the rapidly evolving world of cryptocurrency and NFTs, Binance aimed to make a grand statement. With the first European NFT TV commercial featuring football legend Cristiano Ronaldo, we ensured Binance was the talk of the town.

Progress

1.Successfully launched the first European NFT
TV commercial, reaching millions of viewers.

2.Achieved a surge in Binance platform
sign-ups post-commercial airing.

3.Garnered thousands of mentions,
amplifying the campaign’s reach.

Initial challenge

Introducing the relatively new concept of NFTs to a broad European audience while leveraging the star power of Cristiano Ronaldo.

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Our Approach / Strategy Breakdown

01

Star
Collaboration:

Utilized Cristiano Ronaldo’s massive fanbase to introduce NFTs, ensuring immediate attention.

02

Educative
Approach:

Alongside the commercial, launched educational content to help the audience understand NFTs.

03

Multi-Platform
Engagement:

Ensured the campaign was present across TV, online platforms, and social media for maximum reach.

04

Authentic
Localization:

We’ve work on the local version with precise music making including dabbing.

Key results

1.Positioned Binance as a pioneer
in the European NFT market.

2.Set a new benchmark for crypto
related advertising in Europe.

3.Successfully educated a vast audience about
NFTs, driving interest and platform engagement.

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