The tech world is ever-evolving, and conventional education methods are struggling to keep up. 42 Prague envisioned a paradigm shift, aiming to redefine tech education and attract a diverse, passionate community of learners. The challenge? Czech parents are rooting for traditional education and more specifically, university degrees. We needed to find a way to communicate this “university alternative” effectively and build trust online.
Embark on a deep-dive into the market’s heart. By meticulously analyzing customer behaviors, preferences, and pain points, we unveil opportunities and challenges tailor-made for your startup.
Leveraging both online and offline channels, we reached potential learners where they were most active – social media, billboards, media, video ads etc.
Real stories, challenges, and successes from the 42 Prague community were shared, creating a genuine connection between students and applicants.
We used data to pinpoint where and when to engage our audience, ensuring efficient use of resources and maximum impact for 42 Prague.
